Liv International Policies and Procedures

Representative ADVERTISING AND SALES
Section Twenty-one: Use of name “Liv International” and product names in business names, web domain names, titles, etc.

A. A Representative may not use the name Liv International or the name of any of the Liv International products in a business name, email address, website domain name, telephone number, or in any other way other than in advertising texts referring to the Company or to the product.

B. No Representative business name will imply that it constitutes a regional or organizational component of the company. Examples of unacceptable Representative business names are as follows:

1. Liv International Corporation of Utah
2. Liv International, Inc. Distributing Company
3. Liv International, Inc. Local Office
4. Liv International, Inc. of Los Angeles
5. East Coast Liv International, Inc.
6. Liv International International

1. John Smith, Independent Liv International Associate
2. John Smith, Liv International Independent Representative
3. John Smith, Liv Internationaler

Section Twenty-two: Advertisement

A. Only Company-issued materials reflect the position of the Company with respect to the uses and benefits of any Company product or service. The Company will not review materials developed by Representatives. Representatives are solely responsible for any and all media they produce. Representatives are informed of Company policy and advised of the potential consequences of developing and using improper materials. Representatives agree to abide by these P&P when developing advertising materials. Any violation of these P&P in Representative advertisements will be subject to Disciplinary action, pursuant to these P&P. Representatives agree to indemnify and hold the Company harmless from any claims made as a result of advertising and promotional materials produced and distributed by the Representative.

B. Representatives are not authorized to use the Company’s marks or proprietary information on advertising material. Any unauthorized usage of the Company’s marks or proprietary information may be cause for disciplinary action, pursuant to these P&P.

C. The following logo is approved for use by Representatives:

The logo should be placed at the top of, or in a prominent place on, any printed or electronic media published and used by an Representative in the promotion of their business. This includes, but is not limited to, websites, flyers, ads, brochures, pamphlets, posters, banners, business cards, stationery, envelopes, letterhead, etc. The logo would replace using the actual Company logo on Representative-sponsored materials. The Company reserves all rights to revoke or rescind prior approval of the use of the Company’s registered marks, and/or usage of its name.

D. Newspaper: All Representatives may advertise in newspaper ads provided the ad conforms with these P&P.

E. Phone directory: Any Representative may place a listing of his/her name in the white or yellow pages of the telephone directory followed by “Liv International Independent Representative.” Graphical and display ads in telephone directories are prohibited.

F. Business correspondence: A Representative may develop stationery, letterhead, envelopes, and business cards using the approved Liv International Independent Representative logo.

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